I’ve been writing scripts, making videos, pointing at screens, setting up creative teams and LOL-ing through brainstorms since 09’ – the year that digital content became a big, rabid dog. I am not good at maths, any ball sports or saying no to my toddlers, but I am good at coming up with pretty wild ideas, convincing clients to make bolder choices and empowering creatives to exceed my expectations (while, of course, having a lovely time, because kindness goes marvellously hand-in-hand with making cool shit). The work popped below has been selected because I conceptualised the campaigns, wrote the scripts and led the creative direction process from end to end, all while sending my parents selfies with various production equipment to continue helping them to understand what I do.