Having just returned from mat leave, I was thrilled to conceptualise this piece for Tommee Tippee during their “For the love of…” brand launch. This video tied into their “For the love of sleep” messaging - and the goal was to show as many relatable UK settings as we could in one video. Rather than a narrative that would require context, I suggested the simple inclusion of a song to tie the scenes neatly together (a song that we wouldn’t be sued to repurpose!). This was combined with art direction that felt “real” and “everyday” - but not stressful or negative. The balance we struck between creating settings that did feel everyday - affordable homes, a lot of mess - while capturing the warmth and glow-y energy that staring into your baby’s sleeping face brings worked out quite well, and we went onto collaborate frequently with this brand. Sorry in advance for getting this tune stuck in your head…