The idea behind this pitch for the World Health Organisation was to continue to encourage people across the world to stick with the lockdown guidelines. Rather than create fear, we decide to celebrate those who were following their country’s rules, but still finding ways to enjoy meaningful connections and help those around them. The piece was designed to be authentic and relatable - and made safely - so we found an array of talented illustrators across the world to tell the stories of their local neighbourhoods in their own trademark style. I can’t take much credit for how visually delightful this video is, but it’s a great way to illustrate (ooh, pun) that creatives can be set completely free on some projects, without losing sight of the strategy or messaging behind a campaign.