This series for DBS + Manulife involved me live scripting for 12 stakeholders for two hours each week until everyone on the call was happy with all 10 scripts. It became part scripting, part stand up comedy routine on my part, and I think I may have missed the attention when the scripts were signed off. To build on the scripts, I wrote out 10 screenplays for our animator - to describe exactly what the characters would be doing and how we would visualise complex insurance terminology in an accessible way. The animator for this project was intentionally selected for being super duper trendy (my use of super duper there shows why I needed a gen Z designer), and the videos racked up over 1M of organic views each on YouTube. DBS have since become one of my regular clients, so it’s a happy example of how creating a bespoke creative process for certain clients can pay off in the long term.